In the land of the Fashion Industry the Pantone colors are
the first place many fashionistas look for the “in” colors of the year. This year’s color of the year is Emerald.
OK… cool… now what?
Well let’s go back to last week when I had you pull out your swatches and take a look at the famous fashion guru’s on the Pantone website.
Let’s start with the fashion guru’s. They know the fashion industry, they choose
trends, and they support creative ways to move the industry forward, as you can
read here, they sometimes are fashion forward by bringing inspirations from past
decades.
Let me switch gears real quick for an example: Industry experts in automotive measure cars
selling. They look at cost of a vehicle,
miles per gallon, resale value, and other practical, logical and boring
things.
Auto makers were trying to
figure out what drove the sale of a new vehicle… is it the miles per gallon,
paint color choices, the options they can select for cloth, leather, wheels,
heated seats, etc.
What astonished
executives was this… many customers count the number of cup holders in the
vehicle before deciding to purchase it.
What?!? Cup holders? Really?
That is what is changing designs of new vehicles today? Yep.
(Note: this isn’t for every
customer or the only factor but it was a shocking one.)
Let’s go back to the fashion guru’s… they may know the
industry, the trends for styles and colors but I think the reason you are here,
on this blog, following us on Facebook… the fact that the Fashion Guru’s
haven’t gotten yet is this… Not everyone looks good in the fashion guru's trend
choices.
What!?!
Yep. You heard it
here. You are NOT crazy when that
Emerald blouse looks hideous on you because it was cut like a potato sack. You’re NOT crazy when that Emerald set of
eyelashes looks like an alien possessed you.
Trends are NOT a good source of information when it comes to
finding YOUR best look. Leave the trends
to the models and grab your swatches for this next step.
Emerald may be the trend color of the year but it doesn't mean that it is YOUR color of the year.
For this next step we are going to call Emerald green.
It’s in the green family.
Your color green looks different and let me show you what
the 6 DCC’s green swatches look like when placed side by side..
Tell me what you see.
I see olive for Warms, darker green for Deeps, bright green for Clear’s,
lighter green for Lights, medium green for Softs and semi-bright green for
Cool’s.
Do you see Emerald?
It might live between Clear and Deep.
What if Emerald is just the starting point?
Come back tomorrow to hear more about our Green discussion.
For today… Tell me what your favorite color Green is.
- Which color green do you use to paint your house, add as
throw pillows or use as a comforter for your bed?
- Which color do you wear (besides St. Patrick’s Day and
Christmas)? What DCC are you?
Use a paint store color if you need to explain your color
(like Home Depot, Benjamin Moore, etc) and add the link with your response!
See you tomorrow!
Laura Gutknecht
Certified Christian Image Consultant
Supporting Editor of FashionMeetsFaith.com